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Myth - Weaker tasting cigarettes in lighter coloured packets are safer to smoke than regular cigarettes

Fact or Myth

Busted:

There is no such thing as the Easter Bunny or a safe cigarette. People who smoke weaker tasting cigarettes take in just as much nicotine and tar (which causes cancer) as smokers of regular cigarettes.

Here’s why: these so-called ‘milder’ cigarettes have holes in the filter that let in air to dilute the smoke so they taste less harsh.  But smokers draw harder and more often to get the same amount of nicotine (and tar) that they are used to.  Research shows that people who smoke weaker tasting cigarettes are just as likely to become ill and die from smoking-related diseases as smokers of regular cigarettes.

For more information check out the light and mild cigarette fact sheet.

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