Welcome to The Critics' Choice 2013

The Critics' Choice is an initiative coordinated annually by the Australian Network on Young People And Tobacco (ANYPAT) as part of a strategy to reduce the prevalence of tobacco smoking amongst young people.  This year, you will notice The Critics' Choice is completely online making it more accessible, efficient and reliable for all school teachers and students.

We have 12 new advertisements from around the world for you to watch, an updated teacher's resource, current background information on smoking in Australia and the opportunity for your class to vote on their favourite ad and go into the draw to win a sporting equipment voucher or SunSmart voucher (Queensland only) valued at $500 for your school!

The objective of The Critics' Choice is for students to view advertisements and think about the different issues surrounding tobacco use. Students are then encouraged to complete activities from the teacher's resource and finally vote for the ad they think is the most effective in discouraging young people to smoke.

Step 1:

Explain to the students that they will be watching 12 anti-smoking advertisements that have been produced from all over the world. As a class, they then have the opportunity to be a critic by voting for the advertisement they think is the most effective in discouraging young people to smoke.

Step 2:

Teachers are encouraged to engage students in discussion surrounding tobacco and complete activities from the teacher's resource. The resource is aimed at upper primary and secondary students and it is at the teacher's discretion as to the activities they think are suitable for their students.

Step 3:

After completing activities from the teacher's resource, the class as a whole can vote for the advertisement they think is the most effective in discouraging young people to smoke. Once the decision has been made, the teacher can then submit the vote.

Note: It is recommended that teachers view the advertisements prior to use with students to determine the suitability. It is also recommended that teachers familiarise themselves with school procedures for managing students who may become upset during the lesson.