You're right one won't hurt but it wont do me any good either . . . All the adults I know that smoke wished they never started. Besides, being grown up means being independent, what's independent about smoking? . . . No way - cigarettes are so last season . . . If you were my friend you wouldn't be asking me to do something that could hurt me . . . No way - nobody smokes anymore. I'm in the majority mate . . .
Plain packs
tobacco industry exposed
In December 2011 the Federal Government made it law in Australia, that all tobacco products will be sold in plain packaging from 1 December 2012. This will be a world first.
So why sell tobacco products in plain packaging?
- Research shows that colourful branding and packaging design makes graphic health warnings on tobacco products less effective;
- The tobacco industry use their packaging to mislead customers to believe that some products may be less harmful than others;
- Plain packaging will reduce the attractiveness of the product to adults and young people;
- Plain packaging will reduce the appeal and desirability of smoking generally.
Will Best talks about plain packaging on cigarette packs
Tobacco packaging is a key advertising strategy in attracting new customers. Will Best talk about the impact of advertising.
Plain packaging for Australian cigarettes
Nicola Roxon, Australian Health Minister talks about the plain packaging of tobacco products on 24 August 2011.
Expert tells packaging plan could reduce youth smoking
Brands expert believes the plain packaging of cigarettes will have an effect on young people taking up smoking.For more information about the tobacco industry's sneaky marketing tactics, check out Don't become a target on this website.
Learn more about the benefits of plain packaging, check out the fact sheet Plain packaging. The facts (2.3MB PDF)
For more detailed information about the benefits, myths and facts and the evidence about plain packaging of tobacco products, visit the Cancer Council Victoria's Plain facts website.