The Critics' Choice is a tobacco education based an activity of the same name that began in British Columbia, Canada in 1998.
The Critics' Choice is a FREE resource appropriate for upper primary and secondary school students and is available Australian wide.
Students are asked to grade each advertisement and to vote for an overall winner. The winning advertisement should be the one advertisement they think best encourages kids not to smoke. Once results have been compiled from participating States and Territories, the advertisement that receives the highest approval from young critics is nominated the winner.
If you would like to be involved in The Critics' Choice 2011 register your interest now by contacting the representative in your state.
ACT - Cancer Council ACT
NSW - NSW Department of Education and Training
QLD - Cancer Council Queensland
SA - Quit SA
TAS - Quit Tasmania
VIC - Quit Victoria
WA - Smarter than Smoking